Catawba Brewing Company

Mountains are nice. So are rivers and the Parkway. But we asked our graphic designers to go beyond that. We wanted something that would ‘turn heads.’ They took that literally.

To really get the full distinctive of our brand, you need to turn your head (or turn the can) to look at it upside down. When you do, you will see the two shades of blue create a boundary, and the inversion of the mountains creates the shapes of the two states, North and South Carolina. The very first curve of the river indicates Asheville, the center for craft beer on the East Coast and the sale of the first keg of Catawba’s beer in 1999.

Our roots run deep in the western mountains and rivers of North Carolina, but we are on a mission to introduce our local craft beers to a wider audience. And, thanks to you, our Catawba Brewing fans, it’s happening. Let’s keep ‘turning heads’ our way.


212 S Green St, Morganton, NC 28655


35.744878601741, -81.685463825267